Why you? Why now?

1/16/2010

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why-you

That's really the only questions between you and a sale.

If someone is going to buy from you, is it because you're the cheapest? That's a hard thing to maintain. There better be a more sustainable reason than that.

If they're going to by from you today, is it because you're in proximity, the closest, the one source that can satisfy the itch they happen to have? It's a little like being a peanut vendor at the ball game. You need a big crowd and you have to give up a big share of your income in exchange for being in the right place at the right time.

The goal is to create an offering that can answer these two questions. Why from you and why right now...

Most businesses that struggle are unable to answer these two questions in a compelling fashion. They act as though they deserve that sale, or that they need to aggressively close so you'll buy today, instead of working to build in these very elements to the product itself.

 

>> by Seth Godin

Coffee cup sleeve

1/06/2010

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designer: Frank Xing

Air Shield Coffee Cup Sleeve by Frank Xing

Air_Shield2

Bathroom gadgets

1/06/2010

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15 Cool Gadgets for your Bathroom

Collection of useful bathroom gadgets and creative inventions designed to make our lives easier and more efficient.

AquaNotes Waterproof Notepad

This cool waterproof notepad allows you to write down your ideas while you are in the shower. [link]

AquaNotes Waterproof Notepad

Goatee Shaver

Innovative grooming tool designed to give you the perfect goatee every time you shave. [link]

Goatee Shaver

Shower Mic

Not only is it a useful sponge for washing up, but it also has the uncanny ability to unleash your inner Sinatra. [link]

Shower Mic